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[Exploring Business Opportunities] New Era of Advertising: TikTok’s AI-Generated Influencers and Future Marketing Trends

Explore how TikTok’s AI-generated influencers are setting new standards in digital marketing, offering scalable, cost-effective, and personalized advertising solutions.

Yuki
7 min readApr 15, 2024

TikTok’s exploration into AI-generated influencers for advertising signifies a potential shift in how brands interact with and reach their target audiences on social media platforms. Here’s a breakdown of the key aspects of this development:

What TikTok is Doing

TikTok is developing AI-generated influencers, which are essentially virtual characters created by artificial intelligence that can be customized by advertisers to promote products. This innovation aims to streamline the advertising process on their platform by offering a highly adaptable and potentially cost-effective solution compared to traditional influencer partnerships.

Implications for Advertising

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Yuki
Yuki

Written by Yuki

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