LLM in Advertising

Photo by Mitchell Luo on Unsplash

Introduction to LLM in Advertising

What is LLM?

Large Language Models (LLM) are computer algorithms that process natural language inputs to predict the next word based on what they’ve already seen. Such models have become essential tools in any company’s technology arsenal.

The Rise of LLM

With the advent of AI technology, Microsoft’s ChatGPT, Google’s Bard, and other organizations from Meta to LinkedIn to SalesForce, and beyond have launched their own generative AIs and chatbots. These tools, built on LLM technology, are used for a variety of tasks ranging from writing resumes to formulating business plans to creating pitches.

Role of LLM in Advertising

LLM has the potential to bring impactful campaigns, providing brands and marketers with better ROI. As Amit Nandwani, NCD, Cheil India points out, one of the significant impacts of LLMs is their ability to generate human-like content, faster and more precise than ever before.

Impact of LLM on Advertising

LLM and Content Generation

The use of LLM in media and advertising has seen a significant uptick. Companies such as LinkedIn, Meta, and Salesforce are also…